Order to increase total revenues the manufacturer should

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Reference no: EM132156065

1. If the elasticity of demand for a product is -0.8, in order to increase total revenues the manufacturer should:

A) increase price slightly

B) lower price slightly

C) keep price the same

D) none of the above

E) all of the above

2. A company that has no money to spend on marketing would probably be best advised to try their luck, at least initially, with what form of promotion?

A) advertising

B) personal selling

C) sales promotion

D) publicity

E) all forms simultaneously

3. A company that has no money to spend on marketing would probably be best advised to try their luck, at least initially, with what form of promotion?

A) advertising

B) personal selling

C) sales promotion

D) publicity

E) all forms simultaneously

Reference no: EM132156065

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