Order to evaluate their current strategy effectively

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Reference no: EM132295580

A small business owner (< 20 employees) has asked you to review their marketing strategy and give them feedback and recommendations. (They found out were taking a graduate marketing class and they heard you brag about how much you knew about effective strategy.) What questions do you need to find answers to in order to evaluate their current strategy effectively? How would you advise them regarding their pricing, product features and benefits, distribution and promotional strategies? Make sure you relate your recommendations to a positioning strategy in the context of a PEST analysis. And yes, you may make very clearly stated assumptions.

Reference no: EM132295580

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