Options for basic business strategy-low cost-differentiation

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We have discussed the two major options for a basic business strategy - low cost and differentiation. Some firms try to find a balance between these two concepts, suggesting that they can offer products/services based on both fundamentals. This can be problematic because these two positions are often contradictory. Do you think this is a feasible way to proceed for the long-term viability of the firm? What kind of message should the strategic management team send out that will help employees deal with what seems like contradictory perspectives? Also, what kind of message should the firm present to the potential customer base?

Reference no: EM132217957

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