Reference no: EM132430013

Assignment 1

The use of websites by companies, both large and small, has evolved from an optional feature to a required component of business. Research two websites-one of which you feel is effectively reaching its customers and another that is not. For this website analysis case study, compile an eight- to 10-slide PowerPoint that includes your rationale from a consumer buying perspective. The presentation should include a minimum of five concepts learned in this unit (e.g., perception, personality, and motivation). Conclude the presentation with your perspective on how the ineffective website might improve to better reach its target market. In addition to the five concepts, include information on the following topics when evaluating the overall effectiveness of the websites. ? Describe how websites change to align with consumer demands. Are both websites updated with fresh graphics and information? ? Explain how both websites capitalize on self-perception to influence consumer buying habits. ? Analyze how personality characteristics impact buying behaviors and, ultimately, lifestyle choices. How does each website make the most of this behavior? Your completed PowerPoint should be eight to 10 slides in length; this does not include your title and reference slides. You must include a minimum of three resources with this assignment. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.

Assignment 2

Imagine that you know someone with a trauma-related disorder. Describe his or her specific symptomology, etiology, epidemiology, and treatment recommendations. The person should be fictitious, but your explanations should be accurate for the disorder you choose to discuss. Be creative! Ensure your response is original. Do not just recite material from the textbook. Your response must be at least 300 words in length. Imagine that you know someone with a disorder from the somatic symptom-related category. Describe their specific symptomology, etiology, epidemiology, and treatment recommendations. The person should be fictitious, but your explanations should be accurate for the disorder you choose to discuss. Be creative! Ensure your response is original. Do not just recite material from the textbook. Your response must be at least 300 words in length.