Optimizing customer demand for the product

Assignment Help Marketing Management
Reference no: EM13944942

Problem: The Big Y Understand the drivers for Overall Customer Satisfaction with the Yo-Yo to increase sales Data Analysis Objective: What attributes (X's) most effect Customer Satisfaction Recommendations to Improve Customer Satisfaction and increase Sales Process: Following DMAIC and using Mini-Tab, identify trends, outliers, variations, correlations and key factors that impact Customer Satisfaction. Use data analysis and practical conclusions to recommend improvements. This case study has been prepared to assess the overall approach to solving a data-rich problem using a range of statistical techniques. It may be assigned to Black Belts requesting certification when their individual project work did not contain adequate data analysis to assess stats skills.

Overview:

Read the case study presented, open the data file embedded on slide 6, including all worksheets. Use DMAIC methodology to analyze data and recommend directional improvements to optimize customer demand for this product. Support your recommendations with data analysis and graphs from Minitab, along with appropriate interpretation of the data.

Yo-Yo Scenario

You have started a new company called BB's Yo-Yos. For field testing you have designed and produced 1000 yo-yos.

Because of your Six Sigma training, you have taken data on all parameters of interest to you and have worked with a focus group of customers to try out your new Yo-Yos.

Assembly Details:

  • 1000 Customers have assembled
  • Each customer has been given a yo-yo to test
  • At the conclusion of the test, each customer is required to fill out a very short survey regarding the yo-yo
  • "Performance" is based on the ability of the yo-yo to spin well and do tricks. Spinning on the string is called "sleeping"

Reference no: EM13944942

Questions Cloud

What are the capital gains yield and dividend yield : We have a common stock which has a dividend which grows at 100%for the first 1 year and 200% for the next 1 year. After that it rises more reasonably, but we only know it indirectly. Net profit margin, ATO and financial leverage are .02, 3 and 2 resp..
Write a windows form program to guess list of random no : The form will have a textbox in which the user will enter an integer number to match against the next number in the array.
Cash balance be replenished : The Smythe firm expects a total cash need of $9,000 over the next 4 months. They have a beginning cash balance of $1,000, and cash is replenished when it hits zero. The fixed cost of selling securities to replenish cash balances is $4.00. how many ti..
What is the horizon value to the nearest million : A company forecasts free cash flow of $40 million in three years. If the weighted average cost of capital is 10 percent and the cost of equity is 15 percent, what is the horizon value, to the nearest million
Optimizing customer demand for the product : Read the case study presented, open the data file embedded on slide 6, including all worksheets. Use DMAIC methodology to analyze data and recommend directional improvements to optimize customer demand for this product.
Which car will she buy in order to maximize her utility : The BMW that she wants sells for $37,220, while the Mitsubishi sells for $28,200. She can afford either car. Which car will she buy in order to maximize her utility?
About the retirement goal : Your retirement goal is to save $400,000 by the time you are 65 years old. You have been saving $926.65 per year for the last 30 years, and you will retire in 5 years (at age 65). The interest rate has just changed from 12% (which has been the level ..
What is the cost of equity for the corporation : The expected return on the market is 12%. The risk-free rate is 3.5%. The corporation has a current stock price of $65. There are 15 million shares outstanding. The beta for the stock is 1.6. What is the cost of equity for the corporation? What is bo..
What is the stock value : A company has an issue of preferred stock outstanding that pays an annual dividend of $6.20. If the discount rate for the stock is 11%, what is the stock's value

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd