Optimal mix of newspaper and magazine ads

Assignment Help Business Economics

Reference no: EM13741743

The first national bank received 3,000 inquiries following the latest advertisement decribing its 30-month IRA accounts in the Boston World, a local newspaper. The most recent as in similar advertising campaign in Massachusetts Business, a regional business magazine, generated 1,000 inquiries. Each newspaper ad cost $500, whereas each magazine add cost $125

A) Assuming that additional ads would generate similar response rates, is the bank running an optimal mix of newspaper and magazine ads ? why or why?

B) Holding all else equal, how many inquiries must a newspaper ad attract for the current advertising mix to be optimal?

Reference no: EM13741743

Questions Cloud

Return on investment-education funding : Develop a three- to four-page analysis (excluding the title and reference pages) on the projected return on investment for your college education and projected future employment. This analysis will consist of two parts:

Can adjustments to environmental conditions play : Can adjustments to environmental conditions (such as temperature changes) play an important role for mammalian circadian systems as a zeitgeber? Does this have anything to do with seasonal affective disorder in humans?

Write a research paper on the spartacus war : Don't worry about the assigned readings part, and I already have one source titled "The Spartacus War" by Barry Strauss so if you can please include that source as 1 of the 4 that would be great.

Interviewing peter lynch : In the video segment, you will watch an interview with two great investors of the twentieth century. Imagine you are Harry Reasoner, and you are allowed to ask Peter Lynch one question about market risk, discount rates, or the weighted average co..

Optimal mix of newspaper and magazine ads : The first national bank received 3,000 inquiries following the latest advertisement decribing its 30-month IRA accounts in the Boston World, a local newspaper. The most recent as in similar advertising campaign in Massachusetts Business, a regional b..

List five different characteristics of civil liberties : List five different characteristics of civil liberties and five different characteristics of civil rights. How are the two different? Comment on the responses of your classmates regarding their views of the differences.

Change in compensation is the reason for increased profits : Recently, the owner of a Trader Joe’s franchise decided to change how she compensated her top manager. Last year, she paid him a fixed salary of $75,000 and her store made $130,000 in profits (not counting payment to her top manager). She suspected t..

Importance of the risk and return balance : Critically reflect on the importance of the risk and return balance. Consider the following:

Compare and evaluate risk management techniques : In this assignment, you will compare and evaluate risk management techniques from experts in the field. Find one article by Dr. James Kallman. Dr. Kallman, an expert in the field of risk management, has written many articles on managing financial ..

User Account

All Pages