Opportunity-diversify into diagnostic testing

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QUESTIONS

1. What is the "opportunity" that caused the IGI to diversify into diagnostic testing?

2. Use the PESTEL model to describe how the firm's environment may have contributed to the "opportunity."

3. Describe any "inertia" among incumbent diagnostic testing firms that also may have contributed to the "opportunity."

4. Describe how IGI's core competence in process technologyexpandstesting capacity (addresses the "opportunity").

5. How is the leader's mission (rise and take on this pandemic) interpreted into different justifications (purposes) by members of the senior team?

6. How is the senior team empowered and transformed?

7. The $64,000 question is whether Jennifer's Doudna's leadership, that of subordinates, or self-selection is responsible for the above. What questions would you ask to resolve this issue?

8. IGI's entry into diagnostics is an example of the corporate strategy of related diversification. How does it leverage its own strengths (internal development) to exploit this "opportunity?" Are any of these strengths unique and/or difficult-to-imitate?

9. Make recommendations for the future strategy of IGI.

Attachment:- Chapter 11-Dess Covid 19 and strategic leadership.rar

Reference no: EM132879642

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