Opportunity cost of a student attending a game

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An article on espn.com about declining attendance of college football games noted that schools in central time zone had particular problems with attendance at games that started at 11:00 AM. The athletic director at the university of Illinois was quoted as saying, "I am a big fan of evening games".

Briefly explain how playing games in late afternoon or evening rather than in the morning affects the opportunity cost of a student attending a game.

Reference no: EM132473357

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