Opportunities leading to the core decisions

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Reference no: EM132257678

This case deals with Whole Foods’ new grocery pickup service introduced as the latest move by Amazon to compete against rival food retailers such as Wal-Mart and Kroger. You will assume the role of a new assistant marketing manager at Facebook. Your manager, Melissa Wagner, wants you to prepare an executive memo on Whole Foods’ possible strategy to enhance and/or expand its ‘click and collect’ efforts in order to gain additional market share from its competitors.

Follow the Decision-Making Memo Format:

Identify the key issues/problems/opportunities leading to the core decisions.

Conduct a situation analysis (PEST & SWOT) & research relevant information.

Propose alternatives and evaluate the cost/benefits, pros/cons & stakeholder impact.

Clearly state and justify your decision(s) and provide specific implementation actions.

Develop a response that includes examples and evidence to support your ideas, and which clearly communicates (explain key terms) the required message to your reader. Use well-structured sentences, audience-appropriate language, and correct conventions of standard American English.

Reference no: EM132257678

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