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Reference no: EM131585725

Co-branding can be highly creative and may offer extraordinary opportunities for marketers and consumers alike. Would you agree? Research co-branding using the Internet and the Ashford Online Library. Discuss some examples of effective co-branding, and share links to their web pages for your classmates to access. Then, respond to the following:

  • Why might two independent brands find co-branding beneficial for their overall marketing strategies?
  • What are the best conditions for a successful co-branding opportunity?
  • Speculate on an example involving two products that are currently independent, but would likely benefit from co-branding.

Reference no: EM131585725

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Opportunities for marketers and consumers : Co-branding can be highly creative and may offer extraordinary opportunities for marketers and consumers alike.
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