Operations contribution to new product development team

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Reference no: EM132219190

1. Whose job is it to innovate—that is, to bring the new products to market that customers want to buy?

a. Marketing

b. Research and Development (aka, R&D)

c. Operations management

d. Finance

e. All of the above; that is, everyone is responsible for innovation

f. A and B only

2. Boston Consulting Group (BCG) built the BCG growth-share matrix on the lifecycle concept. The matrix is based on what two concepts?

a. Maturity and decline

b. Growth rates and market share

c. Assets and liabilities

d. Product extension and growth

e. None of the above

3. Exciting new products often seem to appear out of nowhere--but they don't! New product development is a very detail-oriented process that involves the whole firm.

a. True

b. False

4. _____________ poll customers to identify their level of satisfaction/dissatisfaction with existing products and to discover their express and hidden needs and expectations for new products.

a. Customer profiling

b. Crowdsourcing

c. Social network analysis

d. Customer surveys

e. None of the above

5. When companies track your behavior by getting you to use a preferred customer card or by placing cookies on your web browser, they are participating in

a. Identity theft

b. Fraud

c. Consumer idealism

d. Focus groups

e. Customer profiling

6. Which NPD phase includes your final opportunity to make a go/no-go decision?

a. Screening/scoping

b. Development

c. Test and validate

d. Launch

e. Business case analysis

7. Stage gates are simply another product review.

a. True

b. False

8. What is Operations’ contribution to the New Product Development Team?

a. Technical expertise needed to translate designs into an actual product/service.

b. Deep customer insight that leads to product ideas.

c. Ability to assess financial viability.

d. Feedback on design as well as how customers will actually use the product

e. Technical expertise needed to translate concepts into product/service designs.

9. Variable costs are the costs of doing business. They include things like overhead and insurance.

a. True

b. False

10. In which step does target-costing’s real rigor first come into play?

a. Step 2: Establish target sales price

b. Step 3: Compute target cost

c. Step 4: Perform cost breakdown

d. Step 5: Engage in target costing process

Reference no: EM132219190

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