Operations becoming fully computerized

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Put yourself in the position of an MD of a leading public sector bank. The bank has been in the top-3 in India in terms of the number of branches for the last four decades. However, in the last five years, you have noticed that the new customers have largely migrated to new private sector/ foreign banks despite your bank's operations becoming fully computerized, and that you have negligible presence in the instant payments space. In this context, decide (i) if and why you would want to opt for a digital expansion and (ii) how would you ensure that you beat your competitors including other banks and companies like PayTM/ Google Pay.

Reference no: EM133087512

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