Operational systems to provide competitive pricing

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Reference no: EM132161159

Most are unaware that Apple has used technology to streamline its supply chain management and operational systems to provide competitive pricing. This use of technology has allowed the company to underprice its competitors and yet maintain a 25 percent margin on their products. The use of IT has provided Apple with a strategic and competitive position which most of their competitors find difficult to match or exceed.

Using a real-world company or organization example from your research, analyze how information systems affect the firm’s strategic and competitive position.

Explain how information technology

Enables or dissuades new entrants

Reference no: EM132161159

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