Operational relatedness and corporate relatedness

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Reference no: EM132178680

1. Firms which have successfully achieved both operational relatedness and corporate relatedness

A. are termed diversified corporations.

B. are unstable because of the difficulty of maintaining this “hybrid” strategy.

C. are difficult for competitors to imitate.

D. rely almost entirely on the transfer of intangible core competencies for their success.

2. The imposition of tariffs and rigid immigration policy are examples of...

A. political/legal trends

B. economic trends

C. demographic trends

D. socio-cultural trends

3. Assets that contribute to creating value for customers but are not physically identifiable are known as

A. tangible resources

B. intangible resources

C. real options

D. property, plant and equipment

4. The media buyer negotiates and contracts with the media

true or false

5. The account planner at an agency is responsible for negotiating media purchases

true or false

Reference no: EM132178680

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