Operational and analytical customer relationship management

Assignment Help Management Information Sys
Reference no: EM131523173

Question 1
You work for a U.S. company that manufactures ball-bearings for use in a wide variety of products, including home appliances, exercise equipment, and high-technology devices such as computers and game devices. Your CIO has asked you to investigate whether Supply Chain Management Software would be an asset to your firm. Provide five reasons why your company should invest in SCM.

Question 2
In your own words, briefly explain the difference between operational and analytical Customer Relationship Management.

Question 3
In your own words, define the term "transaction cost". List and briefly describefour ways that the Internet can reduce transaction costs.

Question 4
For each of the following E-Commerce revenue models, given an example of a business (either specific business or type of business) that would benefit from its use along with a brief explanation of why this is so: advertising, sales, subscription, free/premium, and transaction fee.

Question 5
Name and briefly describetwo ways to gather and disseminate explicit knowledge within a firm and three ways to gather and disseminate tacit knowledge (knowledge gained from the personal and undocumented expertise of professionals) within a firm.

Question 6
You are part of the MIS department of a large pharmaceutical company. Name and briefly describetwo ways neural networks might be used within your firm.

Question 7
Assume you work for the CIO of McDonalds. Name and briefly describethree ways your corporation could make use of Geographic Information Systems (GIS).

Question 8
In your own words, briefly explain what you see as the business value of a Group Decision Support System (GDSS).

Question 9
You are consulting for the information technology division of a state university to guide and facilitate the design of a new system for handling college applications, which has previously been handled entirely with a paper-based process. They would like to set up a system by which prospective students can apply online. Listfive things you will do as part of the systems analysis phase.

Question 10
Listthree advantages and three disadvantages of prototyping. Nametwo circumstances under which prototyping might be useful.

Question 11
You are working as a project manager for a small IT consulting firm and have been asked to create a plan for reviewing and auditing completed projects in order to gauge their success. Listfive factors you will use to measure the success of a project.

Question 12
In your own words, briefly explain the difference between intangible and tangible benefits and listthree examples of each.

Question 13
List and briefly describe five problems associated with international networks.

Question 14
Name and briefly describefour potential drawbacks of utilizing the waterfall methodology for systems development projects.

Reference no: EM131523173

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