Operation of internationalising enterprises

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Reference no: EM132822956

BUSM4306 Strategy and Sustainability in the Global Economy - Univesity of Worcester

Learning Outcome 1: Demonstrate a critical understanding of the global environmental influences on the operation of internationalising enterprises.

Learning Outcome 2: Explain the frameworks and models used in international strategy analysis.

Learning Outcome 3: Systematically analyse strategic issues in a specific context.

Learning Outcome 4: Synthesise complex inputs, using them to apply strategic models and theories to case study situations.

Taking the role of a business consultant for a company of your choice that originates from a developing market (list of markets supplied), conduct a strategic analysis and produce a 3000-word report for the company's executive board, covering:

- An assessment of the major external factors affecting the company in its home country and their impact on its strategic decision-making, utilising macro- and micro-environmental analytical tools.

- An evaluation of the organisation's threshold and distinctive resources by utilizing the VIRO analytical tool.

- Recommendations regarding appropriate considerations for international expansion by merger/acquisition, focusing on the specific synergies and advantages that might be targeted by such a strategy. Your recommendations should be linked to the preceding analysis of external factors and internal resources.

Attachment:- Global Economy.rar

Reference no: EM132822956

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