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A health club has 4 employees who work on lead generation. Each employee works 33 hours a week, and is paid $18 an hour. Each employee identifies an average of 250 possible leads a week from a list of 8,000 names. Approximately 10 percent of the leads become members and pay a one-time fee of $120. Material costs are $301 per week, and overhead costs are $1,565 per week. Calculate the multifactor productivity for this operation in fees generated per dollar of input.
The multifactor productivity for this operation in fees generated per dollar of input = __________________(round to 4 decimal places)
Form into teams and devise a campaign for a brand using one of the seven advertising objectives discussed in the chapter
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As a respected marketing strategist, you have been asked to identify and describe (a) one example of marketing myopia, (b) one example of being market-driven, and (c) one example of being market-driving in this industry category. It may be possible f..
Search the Internet for a sport or fitness organization Web site that is being used as a communications channel during a crisis.
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