Operating principles and market analysis

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Reference no: EM1378494

To present a complete business plan for Able Company to the Strategic Officers Steering Committee. Able Company is a United States manufacturing firm located in Tennessee that builds power tools, lawn mowers, lawn furniture, micowaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, Able is trying to break into the global marketplace.

You are to provide a mission statement, operating principles, market analysis, company strengths and weaknesses analysis, one-year, five-year and ten-year strategic objectives, sales forecasts, financial and operational objectives, and pro forma financials.

Reference no: EM1378494

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