Operates in several european nations

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Answer the following in at least 250 words using sufficient detail and depth to explain your response:

Identify an American company that operates in several European nations, and using your research, explain the go European strategy of that company - focusing on the competitive advantage of both the company and comparative advantage of the host country, trade-offs between globalization and localization, and modes of entry given the available resources.

Reference no: EM131652714

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