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Blue Cross Blue Shield of Florida (Florida Blue) has opened several retail health insurance "stores" around the state. Florida Blue has historically and continues to rely on intermediaries (agents, brokers, wholesalers) for their sales. In fact, 95% of their sales are through these channels. The stores are designed to provide convenient, face-to-face answers to complicated questions about health insurance benefits, value options and financial protection. People want to work with professionals, not do it themselves on the internet. But that is also the value that brokers and agents add -- face-to-face consultation.
Did Florida Blue do the right thing opening these stores at the risk of upsetting their traditional intermediary channel partners? Why or why not?
How seriously should Florida Blue consider the threat of a broker backlash due to the stores?
What could Florida Blue do to reduce the backlash from their brokers who may be threatened by BCBSF opening its own store?
A project has a net present value of zero. Which one of the following best describes this project?
Poor people have difficulty getting loans because _____. Financial intermediaries provide their customers with _____ Because of the adverse selection problem, _____
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XYZ, Inc. just paid $2.00 dividend. Dividends are expected to grow at a 20% rate for the next five years. After that, the company has stated that the annual dividend will be $2.50 per share indefinitely. The required rate of return is 10%. What is th..
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