Online tools can be used as marketing tools

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Study the material on how to publish articles, white papers and e-books. More importantly, understand how these online tools can be used as marketing tools. Based on the material and references provided in the chapter, describe an article or an e-book that you believe is doing an effective job in marketing a product, a service or a concept. Identify the criteria you have used to evaluate the article or the e-book. You will find a set of these criteria in the chapter. You should not select any article or e-book that have been discussed in the textbook.

Reference no: EM132239347

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