Reference no: EM133085217

City West Market (CWM) is a traditional grocery store located in the heart of Vancouver. CWM provides fresh foods, drinks, processed/packaged food, and some small household items. The store has been attracting many local residents because it offers a wide variety of products and low-cost items. With close to 30,000 SKUs, inventory management is really a challenge for CWM; especially with the old Point-of-Sales system that the store has been using for the last 12 years. There are 10 full-time-equivalent employees including the owner Mr. Anthony Pender who has been operating the store since its opening in 1991. His wife Christy Chan is the store accountant, who is a retired accountant from a non-profit organization. Other employees are cashiers and stockers and warehouse workers. Recently, Mr. Pender has been aware of the online shopping trend due to Covid-19. He would like to enter the field of e-commerce and he hires you as his consultant to help him write a brief plan. Mr. Pender is thinking about either (i) using Shopify or (ii) hiring someone to code and design his store website or (iii) other marketplaces that you recommend. Mr. Pender hopes to streamline his current business with the new e-commerce operation. Apply what you know from Shopify, please prepare a short report to analyze all the challenges and provide solutions. Include at least 5 quality references