Online product reviews can shape consumer behavior

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Reference no: EM132180458

Knowing how much online product reviews can shape consumer behavior, the other co-founder of your company has just circulated an internal email message with the not-so-subtle hint that everyone in your small startup should pose as happy customers and post glowing reviews of your new product on Amazon and other shopping sites. You're horrified at the idea—not only is this highly unethical, but if (or more likely when) the scheme is exposed, the company's reputation will be severely damaged.

Your task: You would prefer to address this in a private conversation, but because your partner has already pitched the idea to everyone via email, you have no choice but to respond via email as well. You need to act quickly before anyone acts on the suggestion. Write a response, explaining why this is a bad idea and telling employees not to do it. Keep in mind that you are chastising your business partner in front of all your employees. Make up any names or other details you need.

Reference no: EM132180458

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