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1. Search costs are lower in online environments than in offline environments, such as the grocery store.
True
False
2. The cost of information search is based on how difficult it is to acquire information in terms of time.
3. A(n) _____ is an interactive decision aid that helps consumers to eliminate options by using information about their personal preferences or about their prior purchase histories.
a. information agent
b. comparison matrix
c. recommendation agent
d. None of the above is correct.
e. consumer report
4. The heart of internet marketing is _____.
a. interactivity
b. sharing
c. wi-fi
d. smart phones
e. Facebook
5. The relationship between prior knowledge and the amount of information search a consumer will engage in is a positive correlation.
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