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Online broker for mortgages

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LendingTree was founded as an online broker for mortgages, but it has since expanded into auto loans, credit cards, and insurance. To increase the value created from this portfolio of businesses, LendingTree shares its knowledge of software, analytics, and customer data across these businesses.

Question: Based on the information provided and recognizing the value of coordinating across its portfolio of businesses, LendingTree should manage these businesses as more autonomous (as opposed to more integrated) units.

A. True

B. False

Reference no: EM133421171

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