User Account

All Pages

Online advertising in acquiring checking account customers

Assignment Help Business Economics
Reference no: EM132649944

What is the role of offline and online advertising in acquiring checking account customers for the bank?

In 2010, the bank allocated $1.22 million or 21% of the total ad budget to online advertising for acquiring checking account customers (see Tables B and C), while allocating the rest of the budget to offline marketing efforts for this account. However, only 5% of the new checking account customers came from the online channel, while offline branches accounted for 80% of the new checking accounts (page 3). Is the 2010 advertising budget allocation between offline and online media appropriate?

Why did BBVA sign multiyear sponsorship deals with NBA and ESPN? Do you agree with this decision?

What are the various steps in the online acquisition process and how can the bank improve this process?

What is the effective acquisition cost and lifetime value of customers acquired through the online channel?

What is the role of display and search advertising in acquiring new checking account customers? Is the 2010 advertising budget allocation between display and search appropriate?

Is the budget allocation among various search engines appropriate?

Why is the bank spending money across various display ad networks? Which ad networks are working better than others and would you change the budget allocation among them?

Reference no: EM132649944

Questions Cloud

Key elements of risk management standards : What are the key elements of risk management standards? Would you list a minimum of 4 items?
Problem solutions matrix : On the "Problem Solutions Matrix," handout, the category "Customer Importance" received twice the weight of all other categories. Using what you learned
What makes digital forensics a science : Discuss the validation requirements for the technology used in digital forensics. List the ways suspects use the Internet in computer related crimes discussed.
Compute dollar amount of the change in operating income : Cost structures will not change, compute the percentage and dollar amount of the change in operating income for each company.
Online advertising in acquiring checking account customers : What is the role of offline and online advertising in acquiring checking account customers for the bank?
Procedures and processes for risk management : List and describe three (3) typical organisational policies, procedures and processes for risk management.
Write a policy about flexible hours for company : Make up a hypothetical company or use one that you are familiar with.
Describe the focus of restorative justice : Restorative justice has emerged as a different way for communities to respond to the harm caused by crime. Describe the focus of restorative justice.
How to compute the manufacturing cycle efficiency : How to Compute the manufacturing cycle efficiency. Electron Inc. produces a variety of electronic products which it sells to retail stores

Reviews

Write a Review

Business Economics Questions & Answers

  Economics assignment

This document contains various important questions and their appropriate answers in the subject field of Economics.

  Demand and supply curves

Economics is the study of the principles governing the allocation of scarce means among competing ends when the objective of the allocation is to maximize the attainment of the ends.

  Long-run perfectly competitive equilibrium for the firm

Evaluate Government intervene and correct this situation?(a) Explain the concept of a concentration ratio. A rise in the price of magarine Explain the impact of external costs and external benefits on resource allocation long-run perfectly c..

  Supply and demand diagrams

Explain each of the following using supply and demand diagrams,  With the use of a graph, explain how these two programs affect cigarette consumption and the price of cigarettes.

  Case study: fisher-price toys

The case study of the Fisher-Price Toys, Inc., a popular case in basic economics and management from the prestigious Harvard Business School.

  Draw the production possibility curve

Draw the production possibility curve and a. Define consumer surplus and producer surplus.

  Tax revenue

The Australian government administers two programs that affect the market for cigarettes

  Maximize total welfare

How many tickets to sell to maximize total welfare.

  Difference between the cv and the ev

The change in consumer surplus (?CS) is not "theoretically" justifiable like the CV and EV but it continues to be the most widely used measure of consumer welfare change. Explain how this can be reconciled

  Depict von neumann-morgenstern utility index u in a diagram

Depict the von Neumann-Morgenstern utility index u in a diagram

  What is the market solution

What is the market solution (market price and quantity) and What is the total surplus of the society under the market solution

  Calculate gross national product and net national product

Calculate gross national product and net national product

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd