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1. What would Dresden do to craft and finalize the value proposition and product offering for Online Advertisers Social?
2. Could a proprietary metric be built to measure campaign and community management value?
3. How should metrics be reported to clients, as perfectly objective measures or as a probabilistic model?
4. How would the message be delivered to a client who wanted to know exactly how their money would make?
Attachment:- MEASURING SOCIAL MEDIA RETURN ON INVESTMENT.rar
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