Reference no: EM132289453
1. Blogging experts suggest that posts exceed 500 words for:
Building an impressive archive of content on your website
Making yourself look professional
Searchability
Demonstrating rigor in your analysis and editorial comments
Justifying links to your content
2. Centering you content around blogging provides the following benefits:
Best way for audiences to know, like and trust you
High separation from clutter, easy sharing and emotion appeal
Humanizing, professionalism and language translations
Many embedded elements, outbound repurposing and high searchability
Maximum connection top-funnel, mid-funnel and bottom-funnel
3. Common to both native advertising and sponsored content is the following:
They both rate high for comment-worthiness and share-worthiness
They capitalize on emotional storytelling and humorous content
They employ both pixel conversion and omni-channel repurposing
They are both paid forms of content that blend with the look and feel of a hosting website
They lend themselves to timely topics for ongoing client interests
4. The Content Mix 5-3-2 Rule suggests that for every ten posts,
Three should reflect your persona
Five should be promotional
Two should be emotional
Five should be content from others
Two should be comment-worthy
5. One way to ensure content is digestible is to:
Use several long-tailed terms
Break up text with headings and subheadings
Use a variety of stylish fonts
Use catchy phrases
Double space paragraph separations
6. Common to share-worthy visuals is that they:
Connect with personas, pain points and top-funnel needs
Are provocative, serene or sentimental
Show scenes of masterful craftsmanship, natural beauty and human potential
Score high on attention, recall and giantism
Are searchable, comment-worthy and easily clickable
7. Which of the following topics is likely to attract more attention?
Blogging Your Way to the Bank
Blogging is Dead
The Future of Blogging
Moving the Needle with Blogging
The History of Blogging
8. Among the ways to get prospects to know you mid-funnel is through
Trust, likeability and stories
Video, audio and textual content
Webinars, ebooks and white papers
Geo-filters, long-tailed search terms and simple navigation
Shadowing, curating and news feeding
9. Which of the following is true about the determination of keyword density set for primary terms?
Lower density allows content to fly under the radar while higher density permits a greater chance of syndication
The greater the pictures used, the higher the density required
Higher density comes with a higher price tag, but lower density risks poor indexing
Lower density signals the search engines that spammy bots are used
Lower density may not justify authority, but a higher density could trigger black hat SEO tactics