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When a hair salon introduced a database system for keeping up with information on clients' hair, such as hair color and timing of permanents, it is one way of addressing customer requirements. What name applies to this method of changing services to better meet customer needs?
Build awareness for Haighs Chocolate - to increase brand recognition for Haigh's Chocolate
Describe marketing environment and specific marketing problems. This allows students to demonstrate both intellectual/cognitive and transferable skills
Describe the practices of the MNC recognized for high CSR standards. Evaluate practices and consequences of both companies as related to CSR
If McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender, or income, it is using which group of segmentation variables?
Discuss the brand development strategies marketers use to develop brands. In addition, provide and justify an example of each strategy. 1. Line extensions 2. Brand extensions, 3multibrands or 4new brands.
Define and explain each of the following tools/concepts below. Analyze security, privacy, ethical, and legal issues related to the digital information.
SWOT is an evaluation tool usually used as part of strategic analysis and planning. It is particularly useful because it allows us to compare our organization's resources and capabilities, or the lack thereof, to both our internal and external env..
A friend of yours agrees with the following adage, "People don't know what they want, they only want what they know." Write a one-page paper expressing.
1.Suppose someone said to you, The only real measure of a salesperson is the amount of sales produced. How might you respond?
about the media being allowed to the Bankers' Convention
why do services pose unique challenges to marketers? how important are customer expectations in regard to managing and
Develop a Quality Function Deployment (QFD) for a bicycle. Quality Function Deployment
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