Reference no: EM132279857
1. IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.
stagnant
dynamic
inert
lethargic
apathetic
2. Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as
retailers.
brokers.
ultimate consumers.
wholesalers.
agents.
3. One of the sales growth strategies Amazon considered early on is __________.
sales of books
sales of consulting services
sales of original paintings and wall art
selling Amazon's distribution centers
sales of greeting cards and invitations
4. A wholesaler that carries a narrow range of products and performs all channel functions is referred to as a __________.
general merchandise wholesaler
truck jobber
specialty merchandise wholesaler
rack jobber
drop shipper
5. Off-price retailers, warehouse clubs, and grocery stores that require customers to bag their groceries provide what level of retail service?
full-service
limited-service
customized-service
self-service
automated-service
6. The wholesalers that perform all channel functions and are found in the health foods, automotive parts, and seafood industries would be __________.
specialty wholesalers
full-line wholesalers
limited-wholesalers
universal wholesalers
cash and carry wholesalers
7. The four major types of limited-service merchant wholesalers are drop shippers, rack jobbers, truck jobbers, and __________.
machine vendors
credit line wholesalers
transport vendors
cash and carry wholesalers
container transport vendors
8. Multichannel retailers are retailers that
sell different products through entirely different channels.
sell through different channels under different brand names.
utilize strategic and tactical wholesalers.
utilize and integrate a combination of traditional store formats and nonstore formats.
combine two channels for their offerings: one for products and the other for services.
9. Sales of goods and services to consumers through personal interactions and demonstrations in their home or office is referred to as direct selling, or __________.
person-to-person sales
interactive selling
door-to-door retailing
individual promotion
customized selling
10. Jane Westerlund owns a small retail picture frame store in a local strip mall. She just bought 10 picture frames from a promising woodworker for $36 each. Based on market conditions, she will sell these for $100 each. What is her markup in dollar terms?
$36
$64
$100
$360
$1,000