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One of the problems in developing rating scales is the choice of response terms to use. Below are samples of some widely used scaling codes. Do you see any problems with them?
1. Yes-Depends-No
2. Excellent-Good-Fair-Poor
3. Excellent-Good-Average-Fair-Poor
4. Strongly Approve-Approve-Uncertain-Disapprove- Strongly Disapprove
Explain Marketing Mix for a New Internet Browser Software and how would various company objectives affect the development of a marketing mix for a new type of Internet browser software
case study questions and answers.individually or in pairs you will be allocated a business by your trainer you may
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1q. place yourself in the role of a manager at a company undergoing a merger or acquisition. what would be the most
1q. discuss the advantages and disadvantages of each decision that elaine has made.2q. what are the ethical and legal
questiona explain concept of integrated marketing communicationsb review following exhibit which carries basic
write a 6-8 page paper in which you1.determine the ethical implications of businesses polluting in a third world
Explain Online Therapy Analysis and discuss related ethical informed consent, confidentiality and security issues
write a six to eight 6-8 page paper in which youdescribe in brief the histories of both of amazon.com and yahoo.com and
the presentation should cover the following.1 explanation of the concept relationship marketing2 two practical examples
Explain legal and regulatory and ethical issues
Explain Market segmentation explained in this solution and How would you describe the different segments
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