One of the metrics used in non-traditional media

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One of the metrics used in non-traditional media (internet, social media, etc.) is engagement. Explain what is meant by engagement and why it is important to the marketer.

Studies have shown that email marketing is much more effective than traditional direct mail in that it provides a much greater return on investment (ROI). Detail some of the reasons why email marketing is more effective.

Reference no: EM131119671

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One of the metrics used in non-traditional media : One of the metrics used in non-traditional media (internet, social media, etc.) is engagement. Explain what is meant by engagement and why it is important to the marketer. Studies have shown that email marketing is much more effective than traditiona..

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