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1) In recent years, hospitals have moved to paying shift differentials for peak times in the operating room, this is an attempt to manage which of the following five I's of services?
a. Inconsistency b. Intangible c. Inventory d. Inseparability
2) One of the key advantages of a skimming strategy for services is that:
a. It gives a service a way to develop a position to negotiate with consumers
b. It is a useful mechanism for structuring all the costs of services
c. Since no one understands any of the costs they might as well be set high
d. It can be useful to control demand until the organization is sure that processes are in place to handle fl
3) Trying to generate demand for an entire product class is the focus of primary demand.
True
False
1. How would you characterize the competitive strategy of Amazon? What are the key customer needs that Amazon aims to fill? 2. Where would you place the demand faced by Amazon on the implied demand uncertainty spectrum? Why?
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