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One of the common uses of customer relationship management

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One of the common uses of customer relationship management (CRM) in consumer markets is to rank customers on profiCRMtability or lifetime value measures. Highly profitable customers get special attention, whereas unprofitable customers get poor service or are often “fired.” What are the ethical and social issues involved in these practices? Could CRM be misused? How and why?

Reference no: EM13394254

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