One of the basketballs is looking to rebrand the product

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Reference no: EM132245950

The company that makes one of the basketballs is looking to rebrand the product. They have asked for your input on possible brands ideas. • First, read the Brand Vision statement which summarizes the goal for the new brand. Then, look at the logo, name, and tagline recommendations. Which of the two brand directions do you think best meets the goals of the brand vision? Underline your selection: • Brand Direction 1 • Brand Direction 2 Please support your decisions.

Pricing Mix 1

Pricing Mix 2

Pricing Mix 3

WILSON COURTSIDE BROOKLYN NETS OUTDOOR RUBBER BASKETBALL $29.99

WILSON COURTSIDE BROOKLYN NETS OUTDOOR RUBBER BASKETBALL $19.99

WILSON COURTSIDE BROOKLYN NETS OUTDOOR RUBBER BASKETBALL $9.99

SPALDING INDOOR/OUTDOOR BASKETBALL $29.99

SPALDING INDOOR/OUTDOOR BASKETBALL $39.99

SPALDING INDOOR/OUTDOOR BASKETBALL $44.99

SPALDING OFFICIAL NBA BASKETBALL $89.99

SPALDING OFFICIAL NBA BASKETBALL $129.99

SPALDING OFFICIAL NBA BASKETBALL $179.99

BRAND VISION: WILSON STREET

Our vision is to be the leading brand for outdoor, street ball enthusiasts by providing basketballs specifically designed to meet their needs. DescriptionBrand Component PURPOSE

DEMOGRAPHIC

CHARACTER

ESSENCE

REASON TO BELIEVE

14-25, male

Passion, authenticity, grittiness, spontaneity

By players, for players

Most brands design basketballs for indoor and light outdoor use. Few brands have designed basketballs around the outdoor, street ball culture embodied in many American cities and emulated across the country.

Brand Direction 1

REC LEAGUE

LET’S BALL.

Brand Direction 2

RUCKER PARK WE GOT NEXT.

Rec League represents the wide array of informal basketball cultures and captures the essence of impromptu basketball games all across America.

Inspired by the famous court in Harlem, Rucker Park embodies the iconic

Reference no: EM132245950

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