One of my favorite marketing campaigns was snickers

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Reference no: EM132273215

Explain your reaction to the following campaign: One of my favorite marketing campaigns was Snickers "You're Not You When You're Hungry". I really enjoyed this campaign when I saw the first commercial. I thought it was funny and they added more famous faces throughout the years. It's effective in that its relatable to all people. Being hungry can make you angry and agitated and they added a humor aspect to the campaign. It does facilitate a two-way conversation showing how one acts when they are not hungry vs when they are. I have not seen another marketing example quite like this one however I feel that Kit Kat had a similar approach with their campaign slogan "Break me off a piece of the Kit Kat bar". They use similar elements to relate to the everyday person.

Reference no: EM132273215

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