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One increasing consumer trend is demand for products

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One increasing consumer trend is the demand for products and experiences that deliver immediate happiness or that offer reprieve from the fatigue of the pandemic. This can include from comfort food to at-home spa kits or from experiential consumption, like prioritizing time for personal care or IRL face time with friends and family. How can this trend impact the way companies use digital marketing? As an example, what type of company (or an example company) will be directly impacted by this trend or can use this trend for its marketing.

Reference no: EM133443102

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