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Case Study: "Honda: Innovation The Chinese Way". Please refer to the PDF document for the whole case study.
Additional Requirement
This case study lies from Corporate Strategy and it is about Honda in China. A joint venture between Guangzhou and Honda was established in China which was responsible for manufacturing automobiles for the Chinese market. The Chinese automobile demand very high and it is perceived by the Chinese government as the backbone of the Chinese economy. There is also an emerging trend of cars reflecting individuals.
Word limit 3100
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