Once the nonprofit organization selects the theme

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Question

Once the nonprofit organization selects the theme for its new public service campaign, it wants to take all steps to ensure its success. Prior to launch, the organization will conduct a premortem evaluation. Why has the organization chosen this type of evaluation?

It will spotlight all potential points of failure for the campaign. It will collect and analyze feedback in the form of survey data from stakeholders. It will end the potential campaign immediately if stakeholder response is negative. It will allow time for extended brainstorming to let the organization's creative juices flow.

Reference no: EM133742997

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