Omni-channel retailing

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We took a look at Omni-Channel Retailing this week. As you've seen, our pandemic has led to the closure or at least declaration of bankruptcy by many "brick and mortar" companies. On the other hand, in an unusual move, Amazon has begun building "brick and mortar" stores. One of these is about 4 miles from the University, in the former Toys R Us building at Orangethorpe and Harbor. Why do you think Amazon is doing this? Do you think it will be successful?

Reference no: EM133239654

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