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Oliver williamson''s work on transaction cost economics

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Question

LendingTree was founded as an online broker for mortgages, but it has since launched new businesses in auto loans, credit cards, and insurance. To increase the value created from this portfolio of businesses, LendingTree shares its customer data, many software components, and core analytics technologies across these businesses.

What does Oliver Williamson's work on transaction cost economics recommend regarding what Lending Tree must do when considering its motivations for diversification into businesses like auto loans, credit cards, and insurance?

Reference no: EM133514567

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