OldeTowne Special Blend for adding flavor

Reference no: EM133622447

Question

When Jaden Azan began Montego Bay Spice Company, he had one product, an all-purpose seasoning mix called OldeTowne Special Blend for adding flavor to bland casseroles. He sold 5.5-ounce bottles of her seasoning mix for $6.95. His only outlets were booths at craft fairs throughout the Northeast. He relied on word-of-mouth advertising, residential fliers, and a few feature articles in regional newspapers to tell people about his product. The above describes Montego Bay Spice Company's o method of exchange o transaction marketing o advertising tactics o marketing mix o transfer marketing.

Reference no: EM133622447

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