Older consumers lifestyles to segment their markets

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Marketers realise that people of the same age often exhibit very different lifestyles. Using the evidence presented, discuss how developers of retirement housing can use older consumers' lifestyles to segment their markets more effectively.

Reference no: EM131365275

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Older consumers lifestyles to segment their markets : Discuss how developers of retirement housing can use older consumers' lifestyles to segment their markets more effectively.

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