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Offensive and defensive strategies

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Reference no: EM132839598

Offensive and Defensive Strategies

Objective: Determine whether to pursue offensive or defensive strategies to improve an organization's market position

Find 1 example of a company that has pursued an offensive strategy, and 1 example of a company that has pursued a defensive strategy.

For each company:

1. Identify the strategy that the company used and present 3 bullets points that explain, or show examples of, how they implemented this strategy (see complete listing in text: Ch 6 beginning through Signaling Challengers that Retaliation is Likely).

2. Why has this strategy gained a competitive advantage (or not) for the company?

 

Reference no: EM132839598

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