Ocean strategy challenges conventional models of strategy

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Reference no: EM13827764

The Blue Ocean Strategy provides a systematic approach to making the competition irrelevant (Kim and Mauborgne, 2006).

To what extent does this viewpoint challenge the conventional models of strategy? Is this a state of business utopia or reality? Critically justify your analysis by drawing on relevant literature.

Additional Requirement

This question is a part of Corporate Strategy and it discusses about Blue Ocean Strategy that challenges conventional models of strategy. This has been discussed in the solution in detail.

Word limit 2000

Reference no: EM13827764

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