Reference no: EM132295069

How can marketing information be obtained in countries lacking extensive information systems? While visiting Ethiopia, Laos, or Uruguay, a researcher may observe consumers as they make purchases. These observations can help managers decide if a certain product might be successful in these emerging markets. Next, researchers might interview business owners about their product line. Owners would answer questions about what items sold well in the past, current consumer tastes, and common complaints from customers. Finally, talking with government officials can provide details about trade barriers and regulations affecting business. Combining information from these sources can provide managers with a better understanding of the marketing opportunities in nations with limited research data. Think Critically 1. What things might be observed in another country that could help a manager plan to do business in that country? 2. When interviewing people about their country’s business environment, what questions might be asked? 3. Conduct an Internet search related to international marketing research. Locate a web site that would be useful for companies planning to do business in another country. Write an explanation of how the site’s content might be used.