Observe someone performing an everyday task

Assignment Help Other Subject

Reference no: EM132315699

Textbook - Product Design and Development, Fifth Edition, Author - Karl T. Ulrich by Steven D. Eppinger. ISBN 978-0-07-340477-6.

Chapter 5 - Identifying Customer Needs

Exercises -

1. Translate the following customer statements about a student book bag into proper needs statements:

a. "See how the leather on the bottom of the bag is all scratched; it's ugly."

b. "When I'm standing in line at the cashier trying to find my checkbook while balancing my bag on my knee, I feel like a stork."

c. "This bag is my life; if I lose it I'm in big trouble."

d. "There's nothing worse than a banana that's been squished by the edge of a textbook."

e. "I never use both straps on my knapsack; I just sling it over one shoulder."

2. Observe someone performing an everyday task. (Ideally, you should choose a task for which you can observe different users performing the task repeatedly.) Identify frustrations and difficulties encountered by these people. Identify the latent customer needs.

3. Choose a product that continually annoys you. Identify the needs the developers of this product missed. Why do you think these needs were not met? Do you think the developers deliberately ignored these needs?

Thought Questions -

1. One of the reasons the method is effective is that it involves the entire development team. Unfortunately, the method can become unwieldy with a team of more than 10 people. How might you modify the method to maximize involvement yet maintain a focused and decisive effort given a large development team?

2. Can the process of identifying customer needs lead to the creation of innovative product concepts? In what ways? Could a structured process of identifying customer needs lead to a fundamentally new product concept like the Post-it Note?

Reference no: EM132315699

Questions Cloud

Calculate what is the ytm : Skolits Corp. issued 10-year bonds 2 years ago at a coupon rate of 7.5 percent. The bonds make semiannual payments.

Why some customer needs difficult to map to a single metric : Why are some customer needs difficult to map to a single metric? Why should independent design variables not be used as metrics

What rate would you expect to see on a treasury bill : Suppose the real rate is 3.8 percent and the inflation rate is 5.4 percent. What rate would you expect to see on a Treasury bill?

What is the current yield on the bonds : Bonino Software has 10.4 percent coupon bonds on the market with 16 years to maturity. The bonds make semiannual payments and currently sell.

Observe someone performing an everyday task : Observe someone performing an everyday task. Identify frustrations and difficulties encountered by these people

Create a product-technology roadmap : Create a product-technology roadmap illustrating the availability of technologies for a class of products you understand well, such as personal computers

Advantages and disadvantages of anonymous voting : What are the advantages and disadvantages of anonymous voting in screening opportunities? Would consumers make good raters in an opportunity screening process

Define a process for finding a job : Define a process for finding a job. For what types of endeavor does a well-defined process enhance performance

What is the expected capital gains yield : The next dividend payment by Grenier, Inc., will be $2.00 per share. The dividends are anticipated to maintain a growth rate of 6 percent forever.

User Account

All Pages