Objectives planned for the marketing aspect of the business

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Reference no: EM132152627

In order to establish and make marketing efficient, there have to be goals or objectives planned for the marketing aspect of the business. Which is why for our concept, Your Invited, there have been five marketing objectives to help create an efficient marketing campaign. The five marketing objectives include, decreasing the percentage, 39%, of respondents who have never heard of Destination Cleveland by 10% within 1-year period, ensure the 38% of people who have heard but are unfamiliar become more familiarized with the organization, increase brand awareness of Destination Cleveland from 23% to 28% over a 6 month time period using campaign branding efforts, raise the awareness of Destination Cleveland Visitor Center from the percentage of 29% to 34%, and increase the number of Cuyahoga County residents age 18-24 that have a positive opinion of Cleveland from 23% to 33% within a year.

Reference no: EM132152627

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