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Review Questions
1. Explain the relationships between service quality, productivity, and profitability.
2. Identify the gaps that can occur in service quality and the steps that service marketers can take to prevent them.
3. Why are both soft and hard measures of service quality needed?
4. What are the main objectives of an effective customer feedback system?
5. What are the key customer feedback collection tools? What are the strengths and weaknesses of each of these tools?
1. Compare the operations and supply chain for Pret A Manger with that of "Li and Fung", with specific attention to the attainment of competitive advantage and
According to Issues in Business, 13the edition in case 3.2 concerns the , which is generally considered not to be private property. Assuming that the owners of
a) "A good project manager can carefully plan a project in order to eliminate all risk? " Discuss why you agree or disagree with this statement.
Assignment - Compose and Format Memos and Letters - E-mail Announcing Conference, Memo Responding to Request for Conference Information
After graduation from college, you opened a swimwear store called Zig Zag on South Padre Island. The building you located is 400 square feet and had been vacant
How do the changes in ship technology effect port operations? Discuss at least 3 factors contributing to port operations and development.
What concerns you most about using note cards when giving your speech?
What risk management issues would you confront in a retail organization?
Assemble a change team, design and manage change experiments, clarify disconfirming data, reinforce results with a new vision
Suppose that 60 percent of the voters in a particular region support a candidate. Find the probability that a sample of 1,000 voters would yield a sample proportion in favor of the candidate within 3 percentage points of the actual proportion.
1. (Continuation from Question 1 - please answer using the same graph as in Q1, or draw a new graph containing same information as your Q1 graph). Let B from Q1 part b represent the long run full-employment equilibrium for the money market.
Has WOW "MOMO" has expanded its product menu too quickly in an effort to appeal to a wide audience? Should they have built their own specialty?
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