Reference no: EM132996524

With coming age of the customer only our customers decide how customer-centric our companies are. Today more and more attention is paid to the design of a website. According to Accenture Global Consumer Pulse Survey in 2013 66% of users globally switched to competitors due to poor website effectiveness. This article highlighted the most important challenges which a newly created e-business company Al-Ehsana.com, faces today. The management of Al-Ehsana.com believe that engaging existing customers is not only cheaper, but also easier. Existing customers already have prior knowledge and experience with the brand, so it seems easier to convince them to buy from them. And this has been backed up by data. According to the book Marketing Metrics, the probability of companies selling to an existing customer is 60-70%. On the other hand, the probability of selling to a new customer is 5-20%. Global research and advisory firm Gartner Group also released a statistic on customer loyalty that stated 80% of Al-Ehsana.com future revenue will come from just 20% of their existing customers. These statistics show that customer retention is inevitable in the long-term profitability of the company and is something the management should focus on right away

a) Demonstrate FIVE (5) website presence that meets the objectives of Al-Ehsana.com business to retain the customers?